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Privacy Policy

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Last updated: November 13, 2026

1. Scope of This Policy

This Privacy Policy (“Policy”) applies to Trailmark (“Trailmark,” “we,” “us,” or “our”) and our online properties, including our website at www.trailmarkoutfitters.store and our social media pages that link to this Policy, as well as our products, services, and giveaways (collectively, the “Services”). This Policy explains how we collect, use, and share personal information and the choices you may have about that information.

2. Information We Collect

We collect information you provide directly to us, information collected automatically when you use our Services, and information from third parties. The types of information we collect include:

A. Information You Provide to Us

  • Contact details such as your name, email address, telephone number, billing and shipping addresses.
  • Account registration information and login credentials.
  • Payment and transaction information for purchases you make from us.
  • Information you provide when you enter our giveaways or sweepstakes (such as your name, email address, phone number, and mailing address), respond to surveys, or otherwise communicate with us.
  • Social media content or user-generated content you share with us.
  • Employment or applicant information if you apply for a job with us.

B. Information Collected Automatically

When you access our Services, we and our partners may automatically collect information about your device and how you interact with our content, including:

  • Device and browser information (e.g., IP address, unique device identifiers, browser type, operating system, referring URLs).
  • Usage information (e.g., pages visited, click paths, time spent on pages, search terms).
  • Location information such as general city or ZIP code derived from your IP address.
  • Advertising and analytics identifiers through cookies, pixels, or similar technologies.

C. Information From Third Parties

We may obtain information about you from other sources such as public databases, social media platforms, and partners. This information may include demographics, interests, and purchase history, which we may combine with information we collect from you.

Data Sharing: We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Tracking Technology: Our website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via email or SMS.

3. Third-Party Partners That Collect Data

The following partners collect certain data through our Services to help us run the Trailmark store:

  • Shopify – E-commerce platform, checkout, payment processing, and store analytics.
  • Shopify Messaging – Email and SMS marketing, cart reminders, and campaign analytics.
  • Shop – Shopping app and Shop Pay checkout.
  • Printful – Printing and shipping our print-on-demand apparel (receives your name, shipping address, and order details).
  • Shopify Collective suppliers – Partner brands that ship certain products directly to you (receive your name, shipping address, and order details).

4. How We Use Information

  • To provide, operate, and improve our Services and products.
  • To process transactions and deliver purchases.
  • To run our giveaways, including tracking entries, verifying eligibility, and notifying winners.
  • To communicate with you about orders, accounts, and support requests.
  • To conduct marketing and advertising campaigns, send you offers, and measure their effectiveness.
  • To detect and prevent fraud, security breaches, and illegal activities.
  • To comply with applicable laws, regulations, and legal requests.

5. How We Share Information

We may share your information with the following categories of recipients:

  • Service Providers and Vendors – entities that perform services on our behalf, such as payment processing, printing and shipping, customer support, analytics, and marketing.
  • Business Partners – trusted partners with whom we jointly offer promotions or co-branded opportunities.
  • Advertising Partners – third-party networks that assist in delivering targeted ads and measuring performance.
  • Legal Requests – when required by law or to protect our rights and users.